Lei feng’s network: the current CEO of Tencent and Shanda literature literary decade grudge between Wu Wenhui, this dramatic, recovering and is known as a back, however, the biggest winner is Tencent.
On January 26, Tencent Vice President COO Ren Yuxin and Cheng Wu to visit Grand literature, and formally set up a reading group announced, unified management and operation which originally belonged to the Grand literary and Tencent literature under the starting point for the Chinese net, creation Chinese networks and other well-known brands. Tencent officially incorporated Grand literature literature. Since the second half of last year, rumors of Tencent literary acquisition of Shanda literature has not stopped. Last week by the news that the legal representative of Shanda literature has been replaced as head of Tencent, but neither of these rumours to be confirmed.
Literature of Tencent, Tencent or said why marry Shanda literature, but also through the tortuous way? Prada iPhone 5S case
First winding causes.
Tencent, the main part of the creation of the World Chinese literature is from the starting point for the Chinese running network management layer and edit the creation. Running away is a bit Moses out of Egypt in mind. Also messed up big capital deployment. Rumors the Grand head of abnormal annoyed. Royal also reported leaving a layer of management. Therefore, the Grand does not like to see Hu Hansan home drama. Whenever possible, Grand not Tencent, Shanda literature sold took the rebels (the starting point for the Chinese network is the backbone of Shanda literature, and even can be said to be the only pillar). Tencent’s attitude is the opposite, be sure to take a Grand literary at all costs.
Online literature is too important, relates to its present and future.
Why do you say that? Prada iPhone 5 Case
One: micro-letter paid wants to do approach, land sea empty of moves are try had has, is red not up, fundamental reasons is user no must using micro-letter paid of reason, also cannot habit micro-letter paid of habits, paid treasure almost can put all of thing to do has, pay calls, and hydropower fee, and gas fee, and wired TV, Internet shopping……–except Beijing East. Tencent following the discovery of the problem, particularly for micro-payments to find a place to stand, and culture the dominant user behavior, investment by taxi is Tencent’s a try (of course not all for micro-payments). Compare with taxi, reading is a better break. The old saying goes, Taobao, woman, man the starting point. Here the starting point is the starting point for the Chinese network. Read payment although the absolute number of small (local isn’t one of them. Online novel now has a reward function, is a local show Wang BA stage), but won in a stable and sustainable, almost every consumer (this is the current payment method of network literature and serial way, thousand words for three cents, or four cent daily serial more than thousands of words or all words. There is also a feature that cannot be ignored, viscosity of network literature. Reader in order to be able to see the next chapter of the mortal sin, in front of the computer waiting for 16 hours), to cultivate the habit of users using micro-payment (although all subscriptions do not have to pay for, but quite a few users think that a portion of a work written in the after taste, there will be a reward. Reward is random, it is must be used to pay for). This is a perfect project for micro-payments. Even better than the East. Although greater amounts paid in East Beijing, Jing dong is the business model of the future–in the United States, Amazon March, Ebay is losing ground, just a few days ago, Ebay announced job cuts of 2400 people, 7% of the total number of staff. In Japan, Rakuten is not Japan Amazon’s rival (camper model is similar to Taobao)-but when that future will come, it’s kinda hard to tell, and online shopping, after all, not every day, East of Beijing on the online shopping is even more unlikely.
Second: play two-star policy needs more plays, more creative. Major sources of cyber literature, though it is not a play, but there’s precedent in this area, for example, of the good men of the Tang dynasty, is the first starting point for the Chinese online serials, and was made into a TV series by TV plus buy copyright. Older works, such as Zhu Xian, was also adapted, in addition to these works, and other works. In fact, far more than television needs. Video sites are also needed. And soil are up for the camera, Tencent, although there is no news in this regard, is ready (Tencent film investment fund of 500 million Yuan, this is definitely not a decoration), film and television, now arts Copyright prices break through the sky, if their own can save a lot of money. Many novels have gathered a lot of nothing less than the popularity of a-list stars. Quite a few of these popular are can be converted to the television audience. Moreover, these views are basically young people, are Internet active people, is the goal of Internet marketing clients.
Third: Tencent style turned out to be fake, then (sometimes even the sublimation), beat the original. Compared to peer Tencent better understand users, especially users in China. However, this hand is played out. Intellectual property protection is more strict. High-level continuous speech, specialized intellectual property courts have been set up and open a case. There has been a number of intellectual property lawsuits, such as Blizzard won the cottage of the hearth of the lawsuit, awarded $ 1.65 million. Another, the success of the games village a Tencent hand target was not found. Meanwhile, Tencent’s gaming revenue decline. To boost the market, to launch a widely recognized gaming. At this time only original. A game from scratch is a daunting process, success or failure is anyone’s guess. If you can thanks to the popular full intellectual property rights, it is equivalent to the game is not released when they accumulate a certain number of users, and visibility (network faithful reader of novels, or call fans, fever pitch beyond the imagination), which is off to a good start, a good start is half the battle. No better than the network novel and manga games intellectual property. Their consumers and target audience of the game there is a degree of overlap, age, hobbies, to some extent, comics and Internet novel is the same (Tang three introduced a cartoon version of the Alto Douro city, Lin Hai-Tao introduced a cartoon version of the champion light).
Four: Besides changes in the game and film, there are other, such as comics, such as peripheral. These are social – and its fundamental properties – fit, able to further consolidate its position.
In conclusion, Tencent’s must-win great literature.
So why is Tencent spared aspect in Chinese, after all, in the beginning until you have split, he is due to complete the second. Baidu acquisition of aspect’s date is December 27, 2013. At this point in time, tour started just broke out, the importance of intellectual property was not enough, the cottage is a widely recognized and popular pixel-level cottage, drag a property rights lawsuit is often the last 35. Intellectual property courts there is no wind. Until August 31, 2014, the 12 session of the national people’s Congress adopted at the tenth meeting of the national people’s Congress in Beijing, Shanghai and Guangzhou to set up intellectual property courts decision. Meanwhile, Tencent games revenue Quartet, still don’t see growth inflection point.
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